Browsing by Author "Agarwal, Kanishk"

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    Evaluate social media impact, content strategy, engagement, and analyze competitors for insights and growth potential : with Sterling Accuris Wellness Pvt. Ltd.
    (MICA, 2024) Shukla, Tanya; Khatri, Rahul; Agarwal, Kanishk; Singh, Neeharika; Kumar, Mayank; Chauhan, Vineet
    We conducted the MIP in two phases- Immersion 1 (4-6 September, 2023) and Immersion 2 (11-14 Dec, 2023). During Immersion 1, we visited the corporate office of Sterling Accuris Wellness Pvt. Ltd., followed by a field visit to one of their laboratories. We conducted a comprehensive analysis of their operations and digital presence. Immersion 1 revolved around understanding the organization’s function and proposing possible solutions to enhance brand awareness, increase website traffic, and optimise marketing efforts. We deliberated over integrating AI technologies into marketing strategies, including researching AI-driven chatbot solutions, which will be an extension of their existing initiative. The previous report concluded with a set of actionable next steps, including sentiment analysis tools, SEO optimization tools, and marketing automation platforms.
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    School Transformation Program Impact Assessment: With Yuva Unstoppable
    (MICA, 2025) Srivastava, Ishaan; Vasavada, Nupur; Agarwal, Kanishk; Tiwari, Pooja; Das, Kallol; Joshi, Hemang
    Yuva Unstoppable is an NGO committed to driving transformative change in underserved communities across India. Founded in 2005 by Amitabh Shah, the organization was inspired by the vision of creating grassroots impact through education, health, and infrastructural development. In Thol, Yuva’s initiatives address pressing issues such as inadequate school facilities, lack of access to clean drinking water, and poor sanitation, aiming to uplift the community through sustained engagement and impactful interventions. Yuva’s philosophy emphasizes a collaborative approach, involving local stakeholders, school authorities, and students themselves. By aligning its efforts with government schemes and mobilizing corporate partnerships, Yuva ensures that its projects are both scalable and sustainable. This section delves into the specific contributions of Yuva in Thol, analyzing the outcomes of its initiatives and exploring avenues for further improvement