Browsing by Author "Agarwal, Radhika"
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Item Rural Immersion Programme: Designing Communication Strategy for DSC(MICA, 2016) Pillai, Nitin; Vijay, Nitya; Agarwal, Radhika; Yenna, Shirisha; B S, VishnuThe DSC is involved in implementation of various programmes in rain-fed and irrigated areas of Gujarat and Madhya Pradesh (M.P.). It directly promotes Participatory Irrigation Management (PIM) program in about 1 lakh hectares of 4 major and 4 medium irrigation projects located in both these states. The organization has facilitated WUAs, branch and project level federations in more than 200 villages. It is the largest NGO in India working in the irrigation sector with its PIM projects cited as models in Gujarat and Madhya Pradesh. It is also promoting sustainable agriculture activities and farmer led value chain development activities in both rain-fed and irrigated areas of Gujarat and M.P. with the help of government and other donors. As part of our field study, the first village we visited was the Thalota Village in Mehsana district. The objective was to conduct the impact analysis of the communication material rolled out by DSC for the farmers. To achieve the above-mentioned objective, we met the important stakeholders of the village and conducted in depth interviews using the funneling technique. In general, the awareness about DSC in this particular village was quite high, primarily because this was the place where DSC launched its pilot project on Water Shed Irrigation and Canal construction in 1995. Only one third of the total population of Thalota village are engaged in agricultural activities. Rest of them are involved in small businesses and have agriculture as their supporting occupation.Item Sentiment & effectiveness of the financing programme provided by ASA foundation for water and sanitation in western m.p. to the farmers(MICA, 2021) Kedia, Ishaa; Dey, Megha; Agarwal, Radhika; Mandhyan, Sanskriti; Varma, Shubham; Singh, VishwajeetEnsuring livelihoods of poor people through providing development services in particular through natural resources development. CORE VALUES AND OBJECTIVES: Our approach to development is firmly founded upon participatory action at the community level. At the heart of the organization is the aim of developing livelihood security, which is facilitated by an intensive participatory process and local institutional development. Particular emphasis is placed upon the poor and women Over the years, ASA has worked relentlessly towards improving promotion of farm based livelihoods of small and marginal farmers for land and water resources development, promotion of sustainable agriculture and creation of market access for the farmers for produce, inputs and services. For this and more, the organisation has been honoured with accolades and awards. Their outreach and initiatives are widespread with the core goal of upliftment and enhancement of opportunities for the targeted groups under their purview.Item Social commerce for small businesses in emerging market(Mudra Institute of Communications, Ahmedabad, 2022) Agarwal, Radhika; Shaphali Gupta