Browsing by Author "Amit Kishore"
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Item How consuming different video ad formats can affect the purchase decisions of the consumers in the age groups of 18-25 and 25-35 years(Mudra Institute of Communications, Ahmedabad, 2022) Jain, Aakanksha; Amit KishoreItem Understanding the scope of artificial intelligence across the AIDA model for Gen Z audience(Mudra Institute of Communications, Ahmedabad, 2022) Soni, Neerav; Amit Kishore