Browsing by Author "Angira, Lahiri"
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Item Empowerment of arts and artisans through marketing and communications(MICA, 2016) Tappsi, Apoorva; Chinnari, Nikhil; Angira, Lahiri; Dutta, Kushan; Karumbaiah, Rithika V.So far, there has been no conscious efforts towards marketing by Bhasha in terms of promoting the organization, the academy and the artwork produced by local tribal artists. There are a few platforms through which the artwork and books published by Bhasha are sold, but they are largely running on word-of-mouth basis. There is a single point-of-contact between the local artists and Bhasha. The organization has made efforts in the past to sell their work in the cities but it has not been sustainable or profitable enough to become a robust channel of income for the artists. There are numerous tribes in the area, and each tribe specializes in a type of artwork. Following is a list of types of artwork that is available for sale.