Browsing by Author "Anita Basalingappa"
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Item A study if the use of design as a strategic marketing tool in the mineral water and a case study of Aava water(Mudra Institute of Communications Ahmedabad, 2006) John, Sneha; Anita BasalingappaItem A study of coalition/multi brand loyalty card in Indian retail industry(Mudra Institute of Communications, Ahmedabad, 2011) Tewari, Siddhant; Anita BasalingappaItem A study of the perceived benefits of interactive services in direct to home(DTH)television in India(Mudra Institute of Communications Ahmedabad, 2009) De, Abhijit; Anita BasalingappaItem Absolutely absolut !(Mudra Institute of Communications, Ahmedabad, 2009) Amin, Sheena; Anita BasalingappaItem An exploratory study to assess the customer's preference for new and current value added services in India(Mudra Institute of Communications, Ahmedabad, 2012) Upadhyay, Satyaprem; Anita BasalingappaItem Analysis of factors affecting fan loyalty of IPL teams(Mudra Institute of Communications, Ahmedabad, 2011) Mehta, Nisarg; Anita BasalingappaItem Analysis of the brand choice process : a case of cooking oils in the Indian household(Mudra Institute of Communications, Ahmedabad, 2012) Sharma, Apoorva; Anita BasalingappaItem Analyzing CRM for the full service airlines in India as a means of survival(Mudra Institute of Communications, Ahmedabad, 2007) Bhattacharjee, Abhishek; Anita BasalingappaItem Challenges in supply chain management for MNCs in dairy sector: an exploratory research(Mudra Institute of Communications, Ahmedabad, 2016) Sinha, Narayan; Anita BasalingappaItem Collaborative CRM in the commercial vehicle industry(Mudra Institute of Communications, Ahmedabad, 2013) Nair, Vivek Chandrasekharan; Anita BasalingappaItem Comparison of bundled and unbundled telecom services in India and strategies to promote bundling in India(Mudra Institute of Communications, Ahmedabad, 2012) Iyer, Abhishek Raviraj; Anita BasalingappaItem Consumer attitude towards freemium products(Mudra Institute of Communications, Ahmedabad, 2014) Sinha, Swati; Anita BasalingappaItem Consumer generated media : Implications for marketers(Mudra Institute of Communications, Ahmedabad, 2007) Vuppala, Santosh Kumar; Anita BasalingappaItem Consumption of brands and fake brands by the consumers is the base of the pyramid(Mudra Institute of Communications Ahmedabad, 2015) Talwar, Chirag; Anita BasalingappaItem Consumption of brands and fake brands by the consumers is the base of the pyramid(Mudra Institute of Communications, Ahmedabad, 2015) Talwar, Chirag; Anita BasalingappaItem Consumption of ooh media digital native(Mudra Institute of Communications, Ahmedabad, 2015) Mathur, Abhishek; Anita BasalingappaItem Corporate governance a strategic imperative in India(Mudra Institute of Communications Ahmedabad, 2009) Athlekar, Rashmi Vasant; Anita BasalingappaItem CRM for rural retail(Mudra Institute of Communications, Ahmedabad, 2012) Rajpurohit, Jayant; Anita BasalingappaItem CSR as a branding strategy to enter untapped markets and create a sustainable business model(Mudra Institute of Communications, Ahmedabad, 2012) Joshi, Omkar Vinay; Anita BasalingappaItem Customer relationship management in the Indian banking sector(Mudra Institute of Communications, Ahmedabad, 2013) Jha, Pooja; Anita Basalingappa