Browsing by Author "Anita Basalingappah"
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Item Role of sensory branding in creating brand recall : youth segment in 'chocolate category(Mudra Institute of Communications, Ahmedabad, 2015) Ganpule, Sejal; Anita BasalingappahItem Role of social media in creating politcal icons in india(Mudra Institute of Communications, Ahmedabad, 2015) Srinath, VM; Anita Basalingappah