Browsing by Author "Arora, Shubham"

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    Analyzing influencers' effectiveness of video content on purchase intention
    (Mudra Institute of Communications, Ahmedabad, 2022) Arora, Shubham; Dharun Kasilingam
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    Rural Immersion project : Jaipur Rugs
    (MICA, 2021) Singh, Aakanksha; Dubey, Aayoush; Adavade, Ankita; Dalal, Anushree; Khurana, Ritika; Arora, Shubham
    While our initial project revolved around creating a storyboard for a set of video formats for Jaipur Rugs along with targeting strategies that will help the content go viral, we, at the start of the rural immersion week received a newer set of deliverables: “Project: Engaging Social Media Content Based on Jaipur Rugs' social media style, suggesting and creating innovative and engaging campaigns, content, and stories. The virality of the content should be added. We found that It is the comprehensive approach of Jaipur Rugs, where it treats weavers as part of an extended family, that “distinguishes it from other social impact ventures that may not be as comprehensive. Additionally, Jaipur Rugs combines both art and luxury and it is reviving and maintaining the centuries-old art of hand-knotting rugs in India.