Browsing by Author "Ashtaputre, Kruti"

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    Develop branding for the new French fries division with Wholesome Foods
    (MICA, 2024) Ashtaputre, Kruti; Bhattacharjee, Maitreyi; Nandi, Suraj; Paliwal, Ramya; Mathur, Mini; Hirpara, Jeet
    Since Wholesome Foods is starting a new line of French fries, it needs to develop a new identity for that division. The line of French fries needs a new and fresh identity. Marketing for frozen foods is done very differently as compared to the one done for regular food items. Wholesome Foods wants to maintain the quality and uphold the reputation of its products and at the same time develop a new identity for the French fries division,keeping in mind the different target groups, and positioning in mind.