Browsing by Author "Balasubramanian, Pranitha"

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    Gammat : The house of MG it feels like coming home
    (MICA, 2018) Kar, Adyasha; Madan, Divye; Agarwal , Ayushi; Balasubramanian, Pranitha
    Gammat is the latest offering by The House of MG, catering to children between ages 4 and 12. The idea behind creating this space is to provide learning as well as entertainment for kids who are visiting The House of MG with their parents and also to capitalise the unused area near Greenhouse café. It is an engaging space for children within the premises of HoMG while instilling an appreciation for India’s cultural heritage while retaining modern relevance. Space away from screens and plastic that will help children live their parents’ childhood, an experience shared nostalgia and pique their interest in Indian crafts and traditional toys. Gammat is a new product/ service being offered within the family of services of the House of MG. In this vein, this play area/ child experience zone had to be integrated synergistically with the rest of HoMG, while at the same time providing for a gap in the existing HoMG setup.
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    Rural Immersion project : Jaipur Rugs - Retail Storytelling Experience
    (MICA, 2020) Mondal, Niharika; Balasubramanian, Pranitha; Madan, Divye; Shah, Juhi; Patel, Priya; Dengri, Ananya
    Dhanota is a village located in Shahpura Block of Jaipur district in Rajasthan. Located in the rural part of Jaipur district, it is one of the 88 villages of Shahpura Block of Jaipur district. It is situated 38km away from sub-district headquarter Shahpura (Dhanota is nearest town to Shahpura) and 55 km from district headquarter Jaipur. As per 2011 census, Dhanota has a total population of 5,827 people with 901 households. As per constitution of India and Panchyati Raaj 11Act, Dhanota village is administrated by Sarpanch (Head of Village) who is elected representative of village. Shahpura is known for its King, Rajadhiraj Nahar Singh who carved out lakes in the parched heartland of Rajasthan by mortgaging his family’s private property and jewels – to store water for his people. Today, the verdant wetland he created offers a respite not just for the agrarian folk, but also for hundreds of migratory birds every winter. The Shahpura region is famous for its Phad miniature paintings. Phad is a scroll painting done on long cloth panels depicts folk and historical stories in a narrative style. Most families are completely reliant on farming for livelihood. Rug making and weaving has emerged as a growing occupation majorly due to Jaipur Rug Foundation, which helps communities in rural India to preserve their traditional skills. Weavers feature abstract patterns and colours based on their surroundings in the village of Dhanota. 5. Manchaha Rugs The literal translation of ‘Manchaha’ is ‘from the heart’ and this initiative by Jaipur rugs gave weavers the freedom to weave to create something of their own in contrast to weaving mapped designs (which was the norm for these weavers). This series of rugs display depictions of the inner worlds of the artisans, influenced by their day to day lives, nature and their unique personality. Not only yarn is woven on these rugs but also hopes, dreams and aspirations of the artisans. This is an endeavour of Jaipur Rugs to nurture the artisans of India onto their journey of becoming an artist and thus empowering them to live a dignified life. This initiative came from a realization that these weavers are not just craftspeople, they are human first and thus they must have their own thoughts , experiences and goals which can be incorporated in their work.