Browsing by Author "Bandopadhyay, Anwesha"
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Item Brand storytelling using YouTube influencers: A comparative study of unacademy and Tata Tiago by Anwesha Bandopadhyay(Shri Manoranjan Panda, 2019) Bandopadhyay, AnweshaItem Mythological content consumption patterns of audience, blurred content boundaries : a study of Indian television industry(Mudra Institute of Communications, Ahmedabad, 2021) Bandopadhyay, Anwesha; Falguni Vasavada Oza