Browsing by Author "Bansal, Vidhi"

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    “What can medium sized B2B SaaS companies learn from consumer marketing?” Blue Caffeine
    (MICA, 2023-02) Shalla, Utkarsh; Bansal, Vidhi; Morchhale, Prakhar; Mathpal, Naman; Simha, R M; Koka, Radhesh
    Blue Caffeine is a Chennai-based digital marketing agency co-founded by our client mentor, Radhesh Koka, and MICA alumnus, Balaji Nulu. Our main person-of-contact was Snehil Jain, PGP 25, who coordinated with us throughout the project. The agency helps its clients identify, build and nurture targeted customer bases combining brand communication and performance marketing using a data-driven approach for awareness creation, funnel optimization and lead conversion. Its services include Search Engine Optimization, PPC (Google Ads, Bing, Yahoo and Facebook), Analytics and Design. In the context of our project, Blue Caffeine provides SaaS marketing service that includes Brand Strategy, Full Funnel Marketing and Demand Generation.