Browsing by Author "Bharadwaj, Aniruddh"

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    Jaipur Rugs – Delhi Store
    (MICA, 2018) Joshi, Adwait; Bharadwaj, Aniruddh; Bharadwaj, Meenakshi
    Jaipur is a family’s business that combines the pursuit of profit with the spreading of kindness in the way that benefits all the stakeholders: The Consumers and their families, The Artisans and their families and Employees.
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    Rural Immersion project : Gujarat Forestry - Vishwavan & Zarwani Eco-Tourism Site
    (MICA, 2020) Pawar, Aatman; Bharadwaj, Aniruddh; Chidambaram, Dhananjay; Sharma, Keha; Sethi, Paricheet; Kaur, Taranjot
    Vishwa Van and Zarwani Falls are tourist sites on the periphery of The Statue of Unity. Vishwa Van boasts of flora from all over the world, that stands as a reminder of the role of forests in interdependence of various species on Earth. The problem that these sites face however is that the crowd visiting the Statue of Unity does not visit the other sites that the Tourism Ministry has developed. Zarwani Falls make for a perfect one day picnic for families and friends, however the months of April, May and June do not see much footfall due to the waterfall drying up. To tackle this problem, the Gujarat Tourism Ministry has developed an adventure park and camping sites. However, these initiatives have not been marketed well. After identifying the pain points and gathering basic information about both the sites, we decided to talk to the stakeholders to collect insights. A lot of our insights came from talking to the Forest Officers and visitors who have previously visited the sight. Then we brainstormed about different ideas that could be implemented. We carefully plotted out Consumer Journey for both the sites, and planned the media distribution that we would require on basis of the discovered touchpoints.