Browsing by Author "Bhasin, Soumya"

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    . Assessment of sanitation practices under the Swachh Bharat Mission (SBM) in the villages Of Dabhada and Moti Bandibar
    (MICA, 2025) Jha, Avinash Kumar; Vaishnav, Jeet; Fulwani, Hitesh; Mirakumar, Hirani; Bhasin, Soumya; Somvanshi, Suyash; Banerji, Indranil
    The primary objectives of our rural immersion project were multifaceted: Sanitation Infrastructure Analysis: To evaluate the current condition and maintenance of toilets and related sanitation infrastructure. Community Hygiene Practices: To understand how households and communities have adopted or adapted to hygiene practices promoted by SBM. Identification of Gaps: To identify infrastructural, behavioral, and logistical challenges hindering the success of SBM. School Sanitation Evaluation: To assess the sanitation conditions within schools and their role in reinforcing hygiene education. Menstrual Hygiene Assessment: To explore the impact of SBM on menstrual hygiene management and the availability of sanitary products. Policy Recommendations: To suggest evidence-based recommendations to address identified gaps and improve the long-term outcomes of sanitation programs. The Swachh Bharat Abhiyan has laid a strong foundation for improving sanitation in India. The villages of Dabhada and Moti Bandibar exemplify both the successes and the challenges of implementing a nationwide initiative in diverse and complex rural settings. While increased toilet coverage and reduced open defecation represent significant achievements, the lack of maintenance, water supply, and comprehensive waste management remain challenges that need urgent attention. The study underscored the importance of not just building infrastructure but ensuring its usability and sustainability through integrated planning, community involvement, and culturally sensitive education.
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    Wholesome Foods seeks to understand consumer and retailer preferences, along with conducting a competitive analysis in the frozen French fries market to effectively garner insights to develop its new French fries, IP product, with Wholesome Foods
    (MICA, 2024) Das, Aritra; Upadhyay, Mrithil; Desai, Sinjaa; Bhasin, Soumya; Upamanyu, Dixit
    Wholesome Foods, a frozen food manufacturer known for catering to the tastes of Indians abroad, is venturing into the Indian fast-food market with a new product -French fries. This initiative is driven by the growing demand for convenient and quality snacks, aiming to cater specifically to the Indian palate and fast-food industry requirements. Develop an impactful B2B marketing strategy for Wholesome Foods to introduce French fries in the Indian market, focusing on creating seamless market entry, widespread adoption, and sustained growth amidst the competitive landscape of the Indian fast-food industry.