Browsing by Author "Bhatia, Prerna"

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    A study on the influence of nostalgia on luxury brand perception among millennials
    (Mudra Institute of Communications, Ahmedabad, 2019) Bhatia, Prerna; Anjali Bansal
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    Rural Research Projcet: Jaipur Rugs
    (MICA, 2018) Paradise, Ankit; Sikarwar, Harshit; Maini, Mahak; Bhatia, Prerna; Kumar, Rakesh
    The Project brief was to work at the grassroot level and understand how the lives of the artisans are impacted (or not) by Jaipur Rugs. Jaipur Rugs is associated with over 30,000 artisans and the network is only growing everyday. They take it as their responsibility to ensure that the artisans not only create exemplary work, their lives are changed and the quality of life is bettered. Their philosophy is that if the weaver is not making progress, the organisation is not progress. For Jaipur Rugs, the most important stakeholder is the weaver community. This is why Jaipur Rugs has been instrumental in eliminating the middleman and directly managing the weavers as it realised that the middleman was responsible for a lot of exploitation and suffering of the weavers. Divrala is a large village located in Sri Madhopur Tehsil of Sikar district, Rajasthan with total 1911 families residing. The Divrala village has population of 10452 of which 5463 are males while 4989 are females as per Population Census 2011. In Divrala village population of children with age 0-6 is 1369 which makes up 13.10 % of total population of village. Average Sex Ratio of Divrala village is 913 which is lower than Rajasthan state average of 928. Child Sex Ratio for the Divrala as per census is 801, lower than Rajasthan average of 888.