Browsing by Author "Bhatnagar, Aarushi"

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    Ambuja cement foundation: kodinar
    (MICA, 2016) Bhatnagar, Aarushi; Bijaya, Swati; Roy, Diganta; Chamaria. Sneha; Prabhu, Sumedh
    Ambuja cement foundation is playing an active role in eradicating the menace of open defecation from kodinar taluka. It operates in all 64 villages of the taluka addressing pertinent issues like salinity, drinking water and open defecation to name a few. ACF was facing various communication as well as marketing issues in their initiatives against open defecation in the villages at Kodinar. As a part of our rural immersion program, we went to study and suggest a feasible solution for these issues. Our area of work involved making recommendation to address the Sociological and marketing problems at Kodinar. Following were the details of the problems and our research objectives: Sociological Problem: Ambuja cement foundation was covering Kodinar taluka under its Sanitation for Life Project. Many villagers have got converted and built toilets in their homes but some people are not comfortable with the idea of making toilets and giving up open defecation thus acting as a roadblock in the success of the Sanitation for Life Project (S4) due to their ineffective participation.
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    Role of Habit formation and brand essence in brand choice of low involvement categories
    (Mudra Institute of Communications, Ahmedabad, 2017) Bhatnagar, Aarushi; Anita Basalingappa