Browsing by Author "Bhatt , Dishant"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Rural Research Project: Binwada
    (MICA, 2015) Bhatt , Dishant; Ramakrishnan, Nishtha; Desai, Shivani; Zaveri, Vaibhav
    For marketers today, ‘Rural’ is a fascinating concept. It has become imperative for all of us related to marketing to understand what drives rural audience and how they can be talked to. In India, this segment is catching up rapidly with the urban segment in terms of consumption. According to IBEF, “The Fast Moving Consumer Goods (FMCG) sector in rural and semi-urban India is estimated to cross US$ 20 billion by 2018 and US$ 100 billion by 2025”. It has become a crucial category for brands to penetrate in terms of Market share. Our objective was to ‘Understanding the purchase behaviour of rural youth and its influence’. We covered what rural youth thinks about various brands, awareness about brands and what role various branded products play in their lives.