Browsing by Author "Brahma, Ritwik"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Ambuja Cement Foundation, Group 21
    (MICA, 2023) Patni, Keyur; Bhayana, Geetanshi; Brahma, Ritwik; Patil, Ruchita; Kharolkar, Shreyas; Chhillar, Shweta
    The report focuses on the learnings of our group based on the Rural Immersion that we undertook at Jaitaran, Pali in Rajasthan from 15th September 2022 - 25th September 2022 with the Ambuja Cement Foundation. During our ten-day stay, we visited Kasturba Mahila Vikas Samiti, a Women’s Federation of more than 600 women at Rabriyawas village, to understand their pickle-making and selling process. We then proceeded to Jodhpur to establish connections with new retailers and study existing competitors to make strategic recommendations to the federation related to the packaging, branding, supply chain management, channel building, and pricing of the products. Our interactions with the people of Balada, a nearby village, also helped us better understand rural life.