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  1. Home
  2. Browse by Author

Browsing by Author "Chawla, Saumitra"

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    Fundraising Campaign, Jaipur Rugs
    (MICA, 2023) Misra, Aayush; Ganesh, Mahima; Madugula, Monika; Chauhan, Ritvik; Chawla, Saumitra; Agarwal, Varun
    Jaipur Rugs has its head office in the Pink City Jaipur and has now built its presence globally with footprints in over 60 countries. It has 40,000 artisans, 7000 looms, 6 sub-brands and 10000 rugs in stock in cities ranging from Paris to Milan and Beijing and Moscow. Founded in 1978 by NK Chaudhary popularly known as NKC revolution aliased the carpet industry with a model where the artisans come in direct contact with the end consumers to build a connect like none other with through impeccable storytelling. Being a family run enterprise, NOC serves as the president and other key roles taken up by his children as per their specialities.
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    Helping Bisleri ‘Fight The Fakes’
    (MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim
    82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.

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