Browsing by Author "Chitra, Sruthi"

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    Ceating awareness and educating people about menstruation through ‘menstrupedia
    (MICA, 2018) Chitra, Sruthi; Chhatwal, Tanya; Goel, Vanshaj
    The project’s core requirement is to improve the effectiveness of Menstrupedia. We further broke this rather large issue into smaller and sizable chunks to work on. In order to further understand it better, the team had conducted exploratory interview with the client and conducted secondary research in order to have a better understanding about the project. For the live project of Urban Impact Project 2019, we were given Menstrupedia as our client. Menstrupedia is a comic book which aims to provide education about periods to girls in the age group of 9-14 years. Menstrupedia is a friendly guide to periods which helps girls and women to stay healthy and active during their periods. Menstrupedia’s mission is to deliver informative and entertaining content through different media. Menstrupedia is a small but definitive step to shatter the myths and misunderstandings surrounding menstruation for ages. The book is Used by more than 7500 schools, 270 NGOs and 1.2 Million girls across India. Used in 18 different countries.
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    Rural Immersion project : Vrutti - Value chain analysis of Custard Apple & identification of possible business avenues
    (MICA, 2020) Jain, Snigdha; Rath, Swetaprada; Chitra, Sruthi; Shah, Harsh; Srivastava, Utkarsh; Darbar, Zubin
    Located in the northern part of Bastar division, Kanker, around 150 kms away from here, has recorded a huge production of roughly 6,000 metric tonnes of custard apple (popularly known in Hindi as 'sitaphal') this year, as per local officials. Although, thousands of farmers in the district have been traditionally involved in the collection and sale of Sitafal, but it was in an unorganised manner and therefore they failed to reap profit from the fruiti. In a unique initiative by the district administration that could well serve as a model for villages across the country, the village womenfolk, traditionally involved in collection and selling of Sitaphal fruit, were brought together in an organised manner and trained in efficient collection and effective marketing so that they could get the best possible returns on the produce without being exploited at the hands of middlemen.