Browsing by Author "Daswani, Aarzoo"
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Item Conceptualising celebrity endorsement: the Indian advertiser's perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani(Asian Media Information and Communication Centre (AMIC), Singapore, 2009) Jain, Varsha; Sudha, Mari; Daswani, AarzooItem Customer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo Daswani(ICFAI Journal of Brand Management, 2009) Jain, Varsha; Sudha, Mari; Daswani, AarzooItem Does explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo Daswani(International Journal of Emerging Markets, 2015) Jain, Varsha; Trivedi, Rohit H.; Daswani, AarzooItem How celebrities are used in Indian television commercials by Varsha Jain, Subhadeep Roy, Aarzoo Daswani an Mari Sudha(Indian Institute of Management, Ahmedabad, 2010) Jain, Varsha; Daswani, Aarzoo; Sudha, MariItem How celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani and Mari Sudha(Romania Journal of Marketing (2010: No. 04, October-December), 2010) Jain, Varsha; Daswani, Aarzoo; Sudha, MariItem Insight on celebrity endorsement: consumers perspective by Varsha Jain, Aarzoo Daswani, and Abhishek Kumar(Macmillan, 2009) Jain, Varsha; Daswani, AarzooItem Issues in health communication in India: a stakeholders perspective by Satyajeet Nanda, Aparimita Pramanik and Aarzoo Daswani(2009) Nanda, Satyajeet; Pramanik, Aparimita; Daswani, AarzooItem Mobile marketing: The emerging Indian perspective by Varsha Jain, Saumya Pant and Aarzoo Daswani(International Journal of Mobile Marketing (2011: Vol. 06, No. 02), 2011) Jain, Varsha; Pant, Saumya; Daswani, AarzooItem Understanding Indians purchase behaviour process: Luxury apparel sector by Varsha Jain, Sonali Pingle and Aarzoo Daswani(Metamorphosis: A journal of Management Research (2012: Vol. 11, No. 01, January-June), 2012) Jain, Varsha; Daswani, AarzooItem Understanding luxury branding by Aarzoo Daswani and Varsha Jain: A conceptual framework(Asian Media Information and Communication Centre (AMIC), Singapore, 2011) Daswani, Aarzoo; Jain, VarshaItem Understanging purchase behaviour of Indina luxury consumer by Varsha Jain Sonal Pingle and Aarzoo Daswani(Pearson, 2012) Jain, Varsha; Pingle, Sonal; Daswani, AarzooItem What really works for teenagers: human or fictional celebrity by Varsha Jain, Subhadip Roy, Aarzoo Daswani and Mari Sudha(Young Consumers (2011: Vol. 12, No. 02), 2011) Jain, Varsha; Daswani, Aarzoo; Sudha, Mari