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  1. Home
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Browsing by Author "Dave, Devendra"

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    A study and development of sales strategy for Nico-Orgo
    (MICA, 2016) Dave, Devendra; Gupta, Kushagra; Shertty, Sowmya; Maniyar, Manaal
    This report highlights the problems faced by Nico Orgo Manures Ltd., Dakor, which is a manufacturer, wholesaler, retailer and exporter of Organic fertilizers and other farm products. Instead of being in business for almost 25 years now and having a comprehensive portfolio of all the necessary farming products, the organization hasn‟t tasted much of a success in Dakor and adjacent places nearby in Gujarat. This is despite the fact that the organization imports its products in almost 23 other countries. The organisation had already tried quite a few things such as, attending the Krishi Melas, developing a farmer literature, etc. to lure the farmers towards their products. But it seemed that, something more and different was needed to communicate and deliver to the farming community to make them use Nico Orgo products, without any perplexities. Over and above that, Nico Orgo was also trying to venture into organised retail through its exclusive retail outlets. One of the outlets located in Mansa, Gandhinagar was already operational, but wasn‟t doing that great when we looked at the returns. So, before proliferating the number of outlets, it was indispensable to analyse the incumbent store and dwell out recommendations and alterations which could help Nico Orgo to successfully venture into organised retail.

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