Browsing by Author "Deepak Gopalakrishnan"

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    Being Your Own Brand in the Gig Economy
    (MICA Ahmedabad, 2023-03-15) Deepak Gopalakrishnan
    Have you ever dreamt of being at the helm of your own brand as a freelancer? We’re in conversation with Deepak (Chuck) Gopalakrishnan about creating distinctive personal brands as key differentiators in a highly competitive and rapidly growing global gig economy. Coupled with sage wisdom about tackling frantic freelancing hurdles that include finding a work-life balance, multi-tasking, time management, structuring & organising processes and output. Deepak is a digital marketing and strategy freelancer, podcaster, co-founder of Rough Paper Creative, and an ‘09 MICAn. Having worked with the likes of Ogilvy, Leo Burnett India, & OML + Insider.in; Deepak chose the gig economy and built his digitally enabled self-brand “ChuckOfAllTrades”. During this riveting episode, we explore: 1:20 - How to balance multiple gigs and responsibilities effectively as a freelancer 2:53 - Discussing the pandemic’s push to the global gig economy and excelling in the world of freelancing today 20:34 - How to build audiences that love your content 35:22 - The coveted origin story behind Deepak’s self-brand ‘Chuck’