Browsing by Author "Deogharia, Swaraj"

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    Branding for Shreyas Foundation
    (MICA, 2018) Deogharia, Swaraj; Gaur, Smriti; Dulera, Neha; Mishra, Sameeksha
    Shreyas foundation has had some exemplary leaders from respective fields as their alumni. The foundation of Shreyas is based on to create an ecosystem for learning that enables its students to explore their heritage, discover their true potential, understand their responsibility as global citizens, ignite in them creativity and curiosity to question boundaries, and instills in them the desire, capability and self-confidence to pursue excellence. Need/Importance for the project - Shreyas as a brand is perceived as a school of holistic education. As per the project assigned to the group, there is a requirement of umbrella branding for Shreyas foundation. The “Shreyas” brand should communicate the strong philosophy of Experiential Learning that the institute stands for. The group’s aim is to establish Shreyas as a global village for students with respect to experiential learning. To build a successful and authentic brand, we will have to start with their values.
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    Rural Immersion project :Vatsalya Foundation
    (MICA, 2020) Grover, Aman; Roy, Bipasha Ghosh; Melwani, Joshua; Abraham, Mathew; Chopra, Radhika; Deogharia, Swaraj
    The Vatsalya Foundation *TVF, established in 1982, empowers children in need of care and protection to ensure a better future. The foundation reaches out through its multilevel approach of “on the street” reach out the project, c hild to child contact, daycare centres, shelter home, and rural development projects. The Vatsalya Foundation has been consistently towards the upliftment of children by providing the right nutrition, education, health facilities, and emergency assistance. Through regular direct intervention with children on the street, daycare, and shelter homes they have been successful in repatriating the child to its family and mainstreaming him back to society. Some of the intervention strategies of TVF have been - 1. Outreach - Volunteers reach out to children living in slums/streets/pavement and encourage them to enroll for education. 2. Rural Projects - TVF works in close collaboration with children aged 6-18 years and women aged 19-25 years. Learning centres provide children with education and guidance in various subjects like crafts, physical education, sports as well as good habits. Women in rural parts lack education and hence can only work at homes. Poor and illiterate women are provided with self-employment opportunities and training. Initiatives like Self Help Groups (SHGs) and community development help in the development of women .