Browsing by Author "Desai, Sinjaa"

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    Developing a Business Plan For Sector-Wise Self-Help Groups (SHGS) With Partner Organisation: Gujarat Livelihood Promotion Company
    (MICA, 2025) Srivastava, Devanshi; Kameria, Diya; Pandey, Kandarp; Sharma, Shourya; Desai, Sinjaa; Vankayalapati, Tejasvi
    Gujarat, particularly the Saurashtra region, has been a historical center for beadwork craftsmanship, commonly known as "Motibharat." This art form is deeply ingrained in the cultural identity of the region, with a history dating back centuries and a style shaped by various artisan communities. Beadwork in Gujarat has long been associated with the Kadbi, Kathi, and Vaniya communities, who have traditionally created intricate bead-based jewelry, decorative items, and home decor. The craft of beadwork has not only economic significance but also cultural value. Beadwork items, such as torans (door hangings), barsankhs (religious symbols), and intricately beaded jewelry, are widely used during religious festivals and weddings. This traditional craft has allowed women in rural areas, especially those with limited educational opportunities, to engage in productive work within their communities. In particular, beadwork helps preserve cultural heritage while offering a means of financial independence to women artisans in a society that often imposes restrictions on their mobility and access to resources. Historically, beadwork was introduced through trade routes connecting Gujarat to East Africa, Europe, and beyond, bringing unique techniques and styles that have evolved over time. Today, Gujarat remains a renowned hub for beadwork, and its products continue to attract national and international buyers, especially during festive seasons like Diwali and Navratri.
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    Wholesome Foods seeks to understand consumer and retailer preferences, along with conducting a competitive analysis in the frozen French fries market to effectively garner insights to develop its new French fries, IP product, with Wholesome Foods
    (MICA, 2024) Das, Aritra; Upadhyay, Mrithil; Desai, Sinjaa; Bhasin, Soumya; Upamanyu, Dixit
    Wholesome Foods, a frozen food manufacturer known for catering to the tastes of Indians abroad, is venturing into the Indian fast-food market with a new product -French fries. This initiative is driven by the growing demand for convenient and quality snacks, aiming to cater specifically to the Indian palate and fast-food industry requirements. Develop an impactful B2B marketing strategy for Wholesome Foods to introduce French fries in the Indian market, focusing on creating seamless market entry, widespread adoption, and sustained growth amidst the competitive landscape of the Indian fast-food industry.