Browsing by Author "Deshmukh, Siddharth"
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Item Demystifying the influencer Introducing the social profiling tool by Kiran Mahasuar and Siddharth Deshmukh(Vasant Jante, 2017) Mahasuar, Kiran; Deshmukh, SiddharthItem For shoppers: It's about getting the best experience by Kiran Mahasuar and Siddharth Deshmukh(Vasant Jante, 2017) Mahasuar, Kiran; Deshmukh, SiddharthItem Making every opinion count: A framework for consumer experience management by Kiran Mahasuar and Siddharth Deshmukh(Vasant Jane, 2017) Mahasuar, Kiran; Deshmukh, SiddharthItem Managing the infovore consumerManaging the infovore consumer: Framework for digital point of sale by Kiran Mahasuar and Siddharth Deshmukh(Vasant Jante, 2017) Mahasuar, Kiran; Deshmukh, SiddharthItem WittyFeed 2.0: Virality without social media by Sanjeev Kotnala, Siddharth Deshmukh and Smita Pranay Kothari(Ivey Publishing, 2019) Kotnala, Sanjeev; Deshmukh, Siddharth; Kothari, SmitaItem Wooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore(Inder Science Publishers, 2020) Trivedi, Jay; Deshmukh, Siddharth; Kishore, Amit