Browsing by Author "Doshi, Dhruval"

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    Framework for calculating ROI for marketing on mobile devices
    (Mudra Institute of Communications, Ahmedabad, 2013) Doshi, Dhruval; U. T. Rao
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    Rural Research Project: Shuklapur
    (MICA, 2012) Doshi, Dhruval; Monani, Pooja
    The social structure of Shuklapur is very straightforward. The solidarity of the village is seen through various celebrations, village gatherings etc. However, individual disparities and qualms do exist. There aren’t many social norms that lead to division of society at various levels. There are no dominant groups formed on the basis of anything else but individual preferences. People in Shuklapur do not let class, caste, religion etc. etch a social structure; thus, the structure is fairly fluid and alterable. This formation of groups or clustering can better be understood based on 2 variables; caste and religion.