Browsing by Author "Dulera, Neha"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Branding for Shreyas Foundation
    (MICA, 2018) Deogharia, Swaraj; Gaur, Smriti; Dulera, Neha; Mishra, Sameeksha
    Shreyas foundation has had some exemplary leaders from respective fields as their alumni. The foundation of Shreyas is based on to create an ecosystem for learning that enables its students to explore their heritage, discover their true potential, understand their responsibility as global citizens, ignite in them creativity and curiosity to question boundaries, and instills in them the desire, capability and self-confidence to pursue excellence. Need/Importance for the project - Shreyas as a brand is perceived as a school of holistic education. As per the project assigned to the group, there is a requirement of umbrella branding for Shreyas foundation. The “Shreyas” brand should communicate the strong philosophy of Experiential Learning that the institute stands for. The group’s aim is to establish Shreyas as a global village for students with respect to experiential learning. To build a successful and authentic brand, we will have to start with their values.
  • Thumbnail Image
    Item
    Rural Immersion project : Samvedna Foundation
    (MICA, 2020) Agarwal, Deepanshu; Gandhi, Dhara; Dulera, Neha; Srivastva, Parv; Sethi, Sanyal; Tiwari, Shweta; Taneja, Twarit
    Samvedana’s most recent project, Vasant Pathshala, aims to act as a solution to the problem of lack of good quality education in rural areas - most of the schools in those areas lack proper infrastructure and have poor teaching faculty. The core idea behind Vasant Pathshala is to provide meaningful, good quality education using the English language as a learning tool. Along with literacy, they aim to work on social skills, communication skills, digital literacy, creativity, vocational skills and more for integrated development of the student. Since the school is located near a village, the majority of the students come from the agricultural background. The parents are either farmers or farm workers. Samvedana recognised that most of the parents urge their kids to migrate and settle down in big cities in the future. Vasant Pathshala is working to give them an alternative which can help them develop their lives without either deviating from their roots or migrating to the cities. Keeping this in mind, Samvedana also asked us to understand the reasons behind this common perspective.