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Browsing by Author "Dutta, Neha (Student-MICA)"
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Brand recall of ads on KBC 2: Confident ? Are you sure? by Pradeep Krishnatray, Shailendra S. Bishat and Neha Dutta
(
ICFAI Press
,
2005
)
Krishnatray, Pradeep
;
Dutta, Neha (Student-MICA)
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