Browsing by Author "Ganesh, B.E."
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Item Corporate identity: Developing means for sustainable competitive advantage in Indian context towards model development By Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan(Organizations and Markets in Emerging Economies, 2016) Jain, Varsha; Chauhan, Dhruvin; Ganesh, B.E.Item Developing a political brand image framework by Varsha Jain, Philip Kitchen and B. E. Ganesh(Springer, 2017) Jain, Varsha; Ganesh, B.E.Item Developing a sequential framework for nostalgia deployment: The Indian context. By Varsha Jain, and B. E. Ganesh(Inderscience Publishers, 2016) Jain, Varsha; Ganesh, B.E.Item Developing an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip Kitchen(Emerald Group Publishing Private Limited, 2017) Ganesh, B.E.; Jain, VarshaItem Discovering surrogate branding via online image development: a case from India by Varsha Jain, Philip Kitchen, B.E. Ganesh, Akanksha Garg and Manisha Pathak-Shelat(Inderscience Publishers, 2019) Jain, Varsha; Ganesh, B.E.; Pathak-Shelat, ManishaItem Discovering the factors influencing the decision making among generation Y for luxury and premium spas by Varsha Jain and Ganesh B.E.(InderScience Publishers, 2019) Jain, Varsha; Ganesh, B.E.Item Discovering the interpersonal relationship between luxury perfume brands and consumers by Varsha Jain, Chakshu Bhandari and Ganesh B. E.(Transnational Press London, 2017) Jain, Varsha; Ganesh, B.E.Item Entire ecology of online shopping for generation Y thrives around friends and social media. By Ganesh B.E. and Varsha Jain(2015) Ganesh, B.E.; Jain, VarshaItem Exploring and consolidating the brand personality elements of the political leader by Varsha Jain, Meetu Chawla, B.E. Ganesh and Christopher Pich(Emerald Publishing, 2018) Jain, Varsha; Ganesh, B.E.Item Exploring the influence of political branding: a case from the youth in India by Varsha Jain, Christopher Pitch, B. E. Ganesh and Guja Armannsdottir(Emerald, 2017) Jain, Varsha; Ganesh, B.E.Item Factors affecting the Brand Image of Yoga: Perceptions of Consumers and Instructors by Varsha Jain, Hardeek S. Shah and Ganesh B. E.(AMDISA, 2018) Jain, Varsha; Ganesh, B.E.Item Structured abstract: Comprehending political branding and brand image of the BJP in India by Varsha Jain, and B.E. Ganesh(Springer, 2017) Jain, Varsha; Ganesh, B.E.Item Understanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita Bansal(Chapman University, 2018) Jain, Varsha; Ganesh, B.E.; Bansal, AmritaItem Understanding the emergence of aspirational luxury and the role of digital platforms among women consumers in India. By Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan(NMIMS Management Review, 2016) Jain, Varsha; Ganesh, B.E.; Chauhan, DhruvinItem Understanding the magic of credibility for political leaders: a case of India and Narendra Modi by Varsha Jain and Ganesh B.E.(Taylor and Francis, 2019) Jain, Varsha; Ganesh, B.E.Item Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product by Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan(Inderscience Publishers, UK, 2016) Jain, Varsha; Ganesh, B.E.; Chauhan, DhruvinItem What missing the internet means for e-business: a case from India What by Varsha Jain, Amrita Bansal, Peng Hwa Ang and B.E. Ganesh(Inder Science Publishers, 2019) Jain, Varsha; Bansal, Amrita; Ganesh, B.E.Item Wizardry in qualitative marketing analysis: A toolbox for teaching by Varsha Jain, Philip Kitchen and B. E. Ganesh(Springer, 2017) Jain, Varsha; Ganesh, B.E.