Browsing by Author "Ganesh, Mahima"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Fundraising Campaign, Jaipur Rugs
    (MICA, 2023) Misra, Aayush; Ganesh, Mahima; Madugula, Monika; Chauhan, Ritvik; Chawla, Saumitra; Agarwal, Varun
    Jaipur Rugs has its head office in the Pink City Jaipur and has now built its presence globally with footprints in over 60 countries. It has 40,000 artisans, 7000 looms, 6 sub-brands and 10000 rugs in stock in cities ranging from Paris to Milan and Beijing and Moscow. Founded in 1978 by NK Chaudhary popularly known as NKC revolution aliased the carpet industry with a model where the artisans come in direct contact with the end consumers to build a connect like none other with through impeccable storytelling. Being a family run enterprise, NOC serves as the president and other key roles taken up by his children as per their specialities.