Browsing by Author "Garg, Shashwat"

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    Aga Khan Rural Support Programme India
    (MICA, 2023) Basu, Aditya; Agarwal, Manvi; Bose, Russian; Garg, Shashwat; Gawaskar,Shivani; Thakur, Sukaran
    The research objective of the project focused on understanding the business model of the emerging entrepreneurs of the villages in the districts of Netrang and Dang. The research also focuses on the various criteria on which the entrepreneurs were selected and how the various ethnographic factors weigh down or help them on their ability to raise a successful business. Furthermore, the objective was to understand the various gaps that arises due to the entrepreneurial achievement of people in a village and how other villagers can be dissuaded from emulating it based on socio-economic and ethnographic factors.
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    Helping Bisleri ‘Fight The Fakes’
    (MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim
    82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.