Browsing by Author "Gautam Raj Jain"
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Item A study of emerging trends and formats in gifting and the value of personalization: understanding the role of gift service providers(Mudra Institute of Communications, Ahmedabad, 2010) Kandhari, Devika; Gautam Raj JainItem A study on organisational factors causing stress among women managers in the India advertising and communications industry : stage 1 entry level managers(Mudra Institute of Communications, Ahmedabad, 2003) Jha, Supriya; Gautam Raj JainItem Building a framework for branding a sport in India : studying world's best practices in branding of sports and the behaviour of Indian sports consumer(Mudra Institute of Communications, Ahmedabad, 2007) Singh, Gurjeet; Gautam Raj JainItem Consumer heuristics : an effective tool for decision making(Mudra Institute of Communications, Ahmedabad, 2009) Singh, Ankit; Gautam Raj JainItem Hanmer & Partners: A turning point in PR by Gautam Raj Jain and Raunica Sethi 2007(Mudra Institute of Communications, Ahmedabad (MICA), 2007) Gautam Raj Jain; Raunica SethiItem Hungama.com: The world of internet and mobile phones: unplugged(Mudra Institute of Communications, Ahmedabad (MICA), 2007) Gautam Raj Jain; Raunica SethiItem Power struggles : the existential imperative : a study of power theories, relations and inequations affecting organisational behaviour(Mudra Institute of Communications, Ahmedabad, 2003) Roy, Srimati; Gautam Raj JainItem Role of branding in sustenance of small and medium enterprises : a study of process of branding from start-up to growth phase of SMEs in communication sector(Mudra Institute of Communications, Ahmedabad, 2010) Gupta, Nisha; Gautam Raj Jain