Browsing by Author "George, Rona"

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    Green army : zero garbage MICA
    (MICA, 2018) Batra, Akansha; Doshi, Bhavi; George, Rona
    MICA is one of the top league B-schools in the country. Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes. MICA is a respite from the busy roads and city lights. The institution is known for nurturing individuals that think out of the box and stay ahead of times. MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. Therefore, it is expected of such a prestigious institution to be a green and a zero wastage campus. We live in a time when the global concern is to maintain sustainability and a green way of life. Hence the project is literally the ‘need of the hour’.