Browsing by Author "Goel, Vanshaj"

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    Ceating awareness and educating people about menstruation through ‘menstrupedia
    (MICA, 2018) Chitra, Sruthi; Chhatwal, Tanya; Goel, Vanshaj
    The project’s core requirement is to improve the effectiveness of Menstrupedia. We further broke this rather large issue into smaller and sizable chunks to work on. In order to further understand it better, the team had conducted exploratory interview with the client and conducted secondary research in order to have a better understanding about the project. For the live project of Urban Impact Project 2019, we were given Menstrupedia as our client. Menstrupedia is a comic book which aims to provide education about periods to girls in the age group of 9-14 years. Menstrupedia is a friendly guide to periods which helps girls and women to stay healthy and active during their periods. Menstrupedia’s mission is to deliver informative and entertaining content through different media. Menstrupedia is a small but definitive step to shatter the myths and misunderstandings surrounding menstruation for ages. The book is Used by more than 7500 schools, 270 NGOs and 1.2 Million girls across India. Used in 18 different countries.
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    Rural Immersion project : Ambuja Manovikas Kendra
    (MICA, 2020) Goyal, Anubhav; Srivastava, Astha; Agarwal, Mayank; Agrawal, Raghav; Goel, Vanshaj; Jain, Yashika
    The key to the project with AMK was to understand the dynamics of a group of people which exist in the society and are trying to find their way in it and how AMK is a foundation is helping their students in every possible way, even after they have graduated from the school. In order to commence the project, research approaches like secondary research, stakeholder interviews and category understanding and mapping were done to further gather more information about AMK and its operations. The objective of creating a branding exercise for AMK was worked upon by providing recommendations with regards to the proposed logo, the rationale and communication behind the logo, proposed packaging innovation along with Social Media content suggestions and content strategy. The proposed recommendations would allow AMK to market and distribute their products at par with other brands and gain leverage in the eyes of customers as they would be contributing back to society as well. The suggested recommendations, thus aim to work towards achieving the recognised brand name for AMK and take them one step closer to building the inclusive society for all.