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  1. Home
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Browsing by Author "Gupta, Dhruv"

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    Rural Project Vasant Pathshala: With Samvedana Foundation
    (MICA, 2025) Mehta, Aditya; Bhardwaj, Anjali; Khanna, Anshita; Gupta, Dhruv; Jain, Somya; Dixit, Upamanyu; Pandya, Saurabh; Vasant, Janki Pandav, Kiran Patel, Rinkle
    The Rural Immersion at MICA in collaboration with Samvedana Trust, set a transformative opportunity by giving a closer look to real-world challenges and practical solutions that could eventually evolve in real-world opportunities for rural communities. Undertaken from 16-25 September 2024, the immersion was indeed devised as an effort to derive in-depth understanding of how sociologically and economically rural domains evolve while providing us with information that is very much to gain or grasp in terms of providing necessary empathy in management at hand. Issues were studied on the high dropout rate in rural girls and their pathways for empowerment through skill-based education and sustainable product development such as agarbatti and dhoop from cow dung under Project Sakhee. Besides emphasizing education, we also interacted with the local farmers and the dairy producers to understand the motives and constraints behind this and developed strategies of income diversification that may benefit them in sustaining their livelihood. This experience reasserted the value of community engagement and sustainability and, thus, emphasizes MICA's commitment towards socially responsible learning, which, in turn, prepares us for a future role in rural and community-driven initiatives.
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    The effect of visual brand elements on customer purchase decision
    (MICA, 2024) Gupta, Dhruv

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