Browsing by Author "Gupta, Madhur"

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    MIVIK fabrics and antiques private limited
    (MICA, 2018) Gupta, Madhur; Daigavane, Ruchi; Abhishek, Shubhendu; Siddharth M.
    MIVIK is an amalgamation of Indian ethnic wear that is representative of India’s tradition and of the country that is moving towards inclusive fashion trends from around the world. At MIVIK, customization goes hand in hand with designing, and they provide solutions that lead to unique outfits for its customers. Mivik Fabrics and Antiques Private Limited was started by Gaurav and Neha, after operating for around 10 years from home. They thought of starting their own business and MIVIK’s was born in Ahmedabad city of Gujrat. They have deployed various means to form a ground in Ahmedabad. MIVIK started on 18th August, 2019 and since then has been catering to customers from Pune, The clients’ felt that despite having a very learned and talented designer (Neha herself), they were unable to attract enough customers of their desired group who would indulge in premium clothing, and the ones who came were interested in the lower cost clothing range. They wanted to make their brand MIVIK premium and create brand awareness of the likes of other established players in the country. Naturally, MIVIK is also interested in increasing its annual revenue and scaling their brand.
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    Rural Immersion project : Ambuja Cement Foundation
    (MICA, 2020) Joshi, Heema; Gupta, Madhur; Tiwari, Namrata; Parasramka, Praniti; Maheshwari, Shriya; Nair, Siddharth
    Krishi Vigyan Kendra (KVK) is an agricultural extension in India and works as a link between the Indian Council of Agricultural Research and farmers. KVKs are present across different parts of the country and focus on bridging the gap between agricultural research and the actual extensions offered to the farmers in order to make them aware of the more advantageous practices, testing and providing suggestions, training regarding the techniques as well as the products etc. KVK focuses on providing farmers the right knowledge so that they can use the best practices and yield the maximum results as well as the profits. This is done with the help of different sessions that are conducted from time to time in order to pass on the information regarding different topics, by visits to the farms in order to understand the issues closely and give specific suggestions, farm development activities and extension activities as well. The KVK located in Gir Somanth as a part of the CSR program of Ambuja Cement Foundation has also been involved in similar activities and has benefited the farmers in and around the area and has contributed to the empowerment of the farmers.