Browsing by Author "Gupta, Seema"
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Item Event management: issues ad challenges: management updates by Seema Gupta(Management Review (2003: Vol. 15, No. 02, June), 2003) Gupta, SeemaItem Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat(Decision (2002: Vol. 29, No. 02, July - December), 2002) Gupta, SeemaItem Family roles and social influences in buying decision making: A study of refrigerator by Seema Gupta and D.S. Chundawat(NMIMS Management Review, 2002) Gupta, SeemaItem Family roles and social influences in buying decision-making by Seema Gupta and D.S. Chundawat(The IUP Journal of Marketing Management, 2003) Gupta, SeemaItem Impact of ambush marketing on sponsor identification by Seema Gupta and Satish Pandey(Indian Instititue of Management Bangalore, 2007) Gupta, Seema; Pandey, Satish C.Item Indian alcoholic beverages industry: a strategic analysis by Seema Gupta(Paradigm (2003: Vol. 07, No. 01, January-June), 2003) Gupta, SeemaItem Let's get this show on the road by Seema Gupta(The Economic Times (28/04/2003), 2003) Gupta, SeemaItem Link up with the chain gain by Seema Gupta(The Economic Times (18/11/2002), 2002) Gupta, SeemaItem Spin doctors should become integrated communicators by Seema Gupta and Atul Tandan(The Financial Express, 2006) Gupta, Seema; Tandan, AtulItem The marketing battle: Sponsorship V/S ambushing by Seema Gapta and Satish Pandey(USP AGE, 2006) Gupta, Seema; Pandey, Satish C.