Browsing by Author "Jain, Aditya"

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    Rural Immersion project : Vrutti Foundation
    (MICA, 2020) Jain, Aditya; Verma, Ananta; Gundale, Mansi; Pandit, Shaurya; Shivprasad; Jain, Shubham
    Vrutti is a non-profit social enterprise, founded in 2002 and is committed to find solutions to end poverty, marginalisation and create wealth and build resilience for small producers and farmers. It follows a holistic and long term approach (including financing, distribution, training and go to market support) helps small producers grow their way out of poverty and uncertainty and to be 3 times more profitable and to build lasting pathways to prosperity. It offers a complete bundle of services, using a market-based model that helps our organization remain financially sustainable and expand to reach more and more farmers every year. It serves smallholder farmers/ small producers, with a Farmers First approach. Services include capacity building, institutional building, financial & market linkages, training on good practices in agriculture, soil, water and livestock. Vrutti encourages farmers to produce and move towards responsible farming ,using sustainable inputs and practices and therefore ‘model’ its approaches, ‘cost’ them, and ‘integrate’ them to be adopted by communities or market or public policy.
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    Rural Research Project: Dhaneti
    (MICA, 2012) Jha, Pooja; Jain, Aditya
    In the Ahir community with is the most dominant community in the village all wedding take place on a single day in a year. This day is the Adhari teras in the Baishakh maas. There are usually close to 50 weddings that place on this day people marry within their own homes and then there is a common dinner in the temple courtyard. It is an economical way of conducting the wedding since all families contribute for the dinner. The dinner is held in the Radha Krishna Mandir, who are supposed to be the Kul devi-devta of the Ahirs In the rabari’s marriage happen at a later age sometimes even as late as 28 years. The women go permanently to her husband's house only after she gets pregnant The village did not have a concept of joint families. Usually after marriage parents would give the son a new place to stay in the same area. Inter-caste marriages are also not allowed. Some of the major festivals celebrated are Navratri, ganesh Utsav, Diwali, Janmastami. The entire village comes together for the celebrations.
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    Sportzy-Sport it up
    (MICA, 2018) Jain, Aditya; Patel, Priya; Singh, Raunaq; D’Souza, Ryan; Sethi, Sanya
    Children being the discoverer consumer segments, since the decision makers in terms of what and where to join in 70% of the cases are parents, who will find a place which is convenient for them to manage. This makes children discover new sports in every vacation. They act as our early adopters, since they are enthusiastic enough to try new features, options and variety offered to them. Parents are the major source of word of mouth marketing, since most of the young parents of such age group and constantly searching for best options available for their kid and are supportive enough to go an extra mile to make their kid learn things with better resources and training. Variety and quality sensitivity is more than price sensitivity in majority of the cases.