Browsing by Author "Jain, Ashi"

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    1. FPM Video Marketing / 2.Hopper
    (MICA, 2018) Jain, Ashi; Subramanian, Rama; Ramu, Riy
    Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication.
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    Rural Immersion project : CRY- Child Rights and You
    (MICA, 2020) Keshari, Ankita; Jain, Ashi; Sancheti, Garima; Preeneta,; Rao, Rashmimayuri; Sarkar, Roopkatha
    Child Rights and You- CRY India was born out of the vision of Rippan Kapur in the 1970s to see a day when no Indian child would be deprived of rights as basic as survival, participation, protection and development. It was started out as a humble initiative with a sum of Rupees 50 on his mother’s dining table with his friends. The unique aspect of CRY is that it is not a grassroots level implementing organization working directly with underprivileged children. The founders envisioned and made this organization a link between the millions of Indians who could provide resources and thousands of dedicated people and organisations at the grassroots-level who are struggling to function for lack of them. This “link” or enabling position has determined CRY’s strategic choices at every juncture – from the fundraising methods it employs, to the nature of its relationship with the NGOs it partners with.