Browsing by Author "Jain, Shashwat"

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    How do millennials buy passenger cars in india?
    (MICA, Ahmedabad, 2023) Jain, Shashwat; Anita Basalingappa
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    Re-Branding DusDishaa as a Heritage Tourism Organization
    (MICA, 2021) Mahajan, Atin; Srikanthan, Aditya; Arora, Madhavi; Samuel, Noble; Jain, Shashwat; Krishna, Yashasvi
    Dus Dishaa aims to reposition itself as a heritage explorer to appeal to a broader audience, especially the youth. The pandemic has highly impacted the business of Dus Dishaa, and it does not generate revenue during the off-season period. Dus Dishaa’s social presence currently does not translate to offline results, and footfall is not seen accordingly. Repositioning the organization’s image as ‘heritage explorer’ from just a heritage walk tour organizers by organizing on-ground events will increase the consumer engagement thus resulting in an increase in the brand awareness and thereby translating to increase in consumer outreach. Dus Dishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. Changing customer perception about the organization from being seen as a tour guide company to being perceived as a Heritage Enthusiast facilitator.
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    SEWA: Impact Assessment Study
    (MICA, 2023) Sabharwal, Isha; Agrawal, Ishita; Jain, Shashwat; Sharma, Shubhang; Gour, Tryambak; Madan, Twinkle
    Impact Assessment Study of the multiple projects undertaken by SEWA at various levels in multiple spheres and understand how they are bringing about a change in the lives of the users of these services and the women employed in providing these services. The team took up five offerings of SEWA in various aspects to study their impact in-depth and get real insights into the entire ecosystem. The following five initiatives were studied: ● BPO Centre, Anand: The first ever fully women-run BPO in Gujarat, this is one of the recent developments by SEWA towards a digitally transformational journey and enabling women to be independent. ● Weaving Centre, Sinhol: One of the oldest initiatives of SEWA, the weaving centre is one of the most successful ventures of SEWA and has been earning a reputation across the nation for high-quality cloth being made.