Browsing by Author "Jain, Yashika"

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    Allevents.in
    (MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
    The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.
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    Rural Immersion project : Ambuja Manovikas Kendra
    (MICA, 2020) Goyal, Anubhav; Srivastava, Astha; Agarwal, Mayank; Agrawal, Raghav; Goel, Vanshaj; Jain, Yashika
    The key to the project with AMK was to understand the dynamics of a group of people which exist in the society and are trying to find their way in it and how AMK is a foundation is helping their students in every possible way, even after they have graduated from the school. In order to commence the project, research approaches like secondary research, stakeholder interviews and category understanding and mapping were done to further gather more information about AMK and its operations. The objective of creating a branding exercise for AMK was worked upon by providing recommendations with regards to the proposed logo, the rationale and communication behind the logo, proposed packaging innovation along with Social Media content suggestions and content strategy. The proposed recommendations would allow AMK to market and distribute their products at par with other brands and gain leverage in the eyes of customers as they would be contributing back to society as well. The suggested recommendations, thus aim to work towards achieving the recognised brand name for AMK and take them one step closer to building the inclusive society for all.
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    Rural Immersion project : Study of Bamboo herd improvement-Livelihood Generation at Kevdi and Kevdi-Eco Tourism Site - A Marketing Study
    (MICA, 2021) Shah, Aashna; Bathija, Sagar; Mahapatra, Shuvam; Bhimsariya, Stuti; Mehta, Vandan; Jain, Yashika
    Kevdi is a well-stocked forest ecotourism site situated on the route connecting Jambughoda Sanctuary and Ratanmahal Sanctuary. It has a wonderful location as it is situated at the bank of a river. It comes under the Chhota Udepur forest division. It is located 14 kms away from the Kanjeta Eco Campsite. Kevadi village is 6 To 8 k.m. far away from Zoz (nearest market place) and 27 k.m. away from Chhotaudepur taluka. 848.06 ha. Forest area of kevadi is a reserved forest. People of the villages are enjoying their privilege and rights in the forest. The main occupation of the tribes is agriculture and related labor. As lands in the region are largely rain fed, employment opportunities are seasonal and limited. Seasonal migration in the lean season is common. They also augment their income by way of collecting NWFP from the forest. To study the Kevdi-Eco Tourism Site and recommend improvement in the existing facilities. The revenue source in the region was mainly from eco-tourism and they wanted to shift this dependence and suggest alternate livelihood options for the same.