Browsing by Author "Jayakumar, Ashwin"

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    Rural Immersion Programme: A research study On rural innovators and organic farmers in rural India - SRISTI
    (MICA, 2020) Jayakumar, Ashwin; Naganathan, Roshan; Chauhan, Cherryy; Karim, Sofiya; R, Padma; Bharatwal, Vakul
    SRISTI created the Honey Bee database of innovations, and supports the publication of the Network’s newsletter in nine languages. These are: Honeybee (English), Gujarati (Loksarvani), Hindi (Sujh-Bujh, AasPaas Ki), Tamil (Nam VazhiVelanmai), Telugu (PalleSrujana), Malayalam (IniKarshakanSamsarikkatte), Odia (Aama Akha Pakha), Marathi (Mrudgandh) and Chinese. SRISTI has helped to establish GIAN, NIF, MVIF, Techpedia.sristi.org and AASTIIK in support of innovators and their innovations. Project Objectives The project required us to develop case studies of Rural Innovators and Organic Farmers. Some of the other secondary objectives that were a part of the scope of the project are mentioned below: ● To understand the working of SRISTI ● To understand the context & realities of the innovator/organic farmer ● To uncover the USP of the proposition ● To get clarity about the Business & Revenue models ● To identify all possible collaborative and networking opportunities ● To create a profile that captured a holistic & overarching image of the work done by the innovator/organic farmer ● To gather feedback from the innovator/organic farmer to improve the profile
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    Snackables
    (MICA, 2018) Devrani, Aakash; Jayakumar, Ashwin; Sreenath, Bharath; Roy, Bipasha Ghosh; Madan, Kshitij
    Snackables is an environment conscious brand and avoids plastic usage as much as possible. The cookies and other snacks come in a Glass jar in the first purchase. The following multiple purchases can be made of refillable packs that come with a paper packaging. We at Snackables not only care about the health of our customers but also of our mother nature, who we believe provides us with all the ingredients that we need. This way we feel one with mother nature and hopefully our customers would share the same feeling.