Browsing by Author "Joshi, Abhishek"

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    Communication strategies and campaigns that build Shiv Sena as a party, as a brand
    (Mudra Institute of Communications, Ahmedabad, 2013) Joshi, Abhishek; Harmony Siganporia
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    Helping Bisleri ‘Fight The Fakes’
    (MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim
    82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.
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    Samvedana Foundation: Rural Immersion Report
    (MICA, 2023) Joshi, Abhishek; Thakur, Archit; Mahajan, Atin; Dwivedi, Pallavi; Moharana, Sthita; Siganporia, Harmony
    As a part of the curriculum of the Post Graduate Programme at MICA, Rural Immersion (RI) serves to be an integral part of student’s development of management skills in a rural setting. With an institutionally assigned client organization and a problem statement, students are expected to reside in the rural setting for 10 days and work in groups to understand the context and deliver appropriate solutions. Our group (Group number 6) was assigned to the Samvedna Foundation as a client organisation. The group then travelled to Vasant Pathshala, a primary school in Lana village, in Dholka talukat. Here, we resided in the school premises and were hosted by a caretaker family, responsible for looking after the school.