Browsing by Author "Joshi, Rohit"

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    Develop Social Media Strategy, Video Shoot A Day In The Life Of Beneficiaries & Blog Writing: With Swades Foundation
    (MICA, 2025) Sontakke, Mohini; Bhattacharjee, Maitreyi; Joshi, Rohit; Nimje, Prafulla; Joshi, Rohit; Sahu, Vedant
    The primary objective of this project was to document the life of a “Swadesi”—a community member within the Swades Foundation ecosystem—to authentically capture the essence of rural life, including daily challenges and successes, and the Foundation’s role in empowering communities. The goal was to create engaging, relatable content for social media to inspire awareness and support for rural development. Students shadowed Swades ecosystem members, such as Swades Mitras, Gyaan Mitras, lead farmers, and SHG beneficiaries, gathering insights into their lives and the transformative impact of Swades Foundation’s initiatives. Each student wrote a 700-1000 word blog and prepared a short vlog, highlighting personal stories of empowerment, self-reliance, and community development. Additionally, students were tasked with developing a social media strategy for Swades Foundation to boost engagement on platforms like LinkedIn, Instagram, Facebook, and Twitter, aiming to expand reach and support fundraising efforts. Through impactful storytelling, video content, and strategic outreach, the project sought to foster a deeper connection between audiences and the inspiring lives of rural communities.
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    Increasing the community size by enhancing the digital presence across channel
    (MICA, 2024) Sontakke, Mohini; Singh, Ajit; Jain, Dherya; Joshi, Rohit; Sinha, Arbind; Agrawal, Piyush
    By adopting this multifaceted approach, Happy Cultures aims to strengthen its online presence and contribute significantly to women artisans' empowerment and the preservation of cultural heritage. The strategic alignment of social media marketing, SEO optimization, and backend integration positions Happy Cultures for sustainable growth and impact in the dynamic digital landscape.