Browsing by Author "Kallol Das"
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Item A comparative on buying behaviour of generation Y and generation Z in India(Mudra Institute of Communications, Ahmedabad, 2018) Kaul, Madhulika; Kallol DasItem A study on product placements in the chick lit genre of novels(Mudra Institute of Communications, Ahmedabad, 2011) Esther, Kirthana J.; Kallol DasItem A study on the customer based brand equity and estimation of customer based brand equity for formal men's apparel in India(Mudra Institute of Communications, Ahmedabad, 2011) Nayak, Amit S.; Kallol DasItem A study on the use of plots in Indian television commercials(Mudra Institute of Communications, Ahmedabad, 2011) Shevade, Pooja Suresh; Kallol DasItem Adoption of online customized clothing in India(Mudra Institute of Communications, Ahmedabad, 2019) Bhatia, Vernika; Kallol DasItem Aesthetics of photography : a case study on henri cartier bresson(Mudra Institute of Communications, Ahmedabad, 2012) Singh, Abhijeet; Kallol DasPublication An exploratory content analysis of immersive advertisements and impact on branding & consumer behavior(MICA, Ahmedabad, 2023) Khalid, Osama; Kallol DasItem An exploratory study on 3D marketing(Mudra Institute of Communications, Ahmedabad, 2012) Abrol, Sonali Ashok; Kallol DasItem Analysis of significant factors that influence return on investment : a case of bollywood movies(Mudra Institute of Communications Ahmedabad, 2012) Nulu, Tirumala Venkata Balaji; Kallol DasItem Big data and marketing practices: studying the influence of recommender systems ande its effect on consumer behavior(Mudra Institute of Communications, Ahmedabad, 2016) Das, Maitreyi; Kallol DasItem Brand extension in the domain of Indian television media networks : an opportunity for augmentation(Mudra Institute of Communications, Ahmedabad, 2012) Chakravarty, Raisa; Kallol DasItem Changing consumer behaviour towards jewelery e-commerce(Mudra Institute of Communications, Ahmedabad, 2018) Rishika,; Kallol DasItem Decoding a marketing model for non-crciket sports in India(Mudra Institute of Communications, Ahmedabad, 2013) Shankar, Ganesh; Kallol DasItem Digital classrooms services marketing audit of digital content Service provider to K-12 schools in India(Mudra Institute of Communications, Ahmedabad, 2011) Goel, Udit Rakesh; Kallol DasItem Energising the organisation through innovative bottom-up communications(Mudra Institute of Communications, Ahmedabad (MICA), 2012) Kallol DasItem Evaluating the effectiveness of ingredient branding : the Indian scenario(Mudra Institute of Communications, Ahmedabad, 2012) Pandey, Sukirti; Kallol DasItem Examining the use of animated spokes-characters for brand endorsement: a study of the indian scenario(Mudra Institute of Communications, Ahmedabad, 2016) Kotamraju, Sai Sri Charan; Kallol DasItem Factors affecting the preference of fast fashion brands over luxury brands(Mudra Institute of Communications, Ahmedabad, 2019) Padhi, Priyanka; Kallol DasItem Gamification and customer engagement : a theoretical framework for Gen Y and Gen Z customers(Mudra Institute of Communications, Ahmedabad, 2021) Shubhendu, Abhishek; Kallol DasItem Growing up with comic books in a tier 2 city (like bokaro steel city)- a case study based on "reading the romance" by Janice Radway(Mudra Institute of Communications, Ahmedabad, 2012) Narain, Pulak; Kallol Das
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