Browsing by Author "Kankipati, Sai Rahul"

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    Rural Immersion project : Jaipur Rugs
    (MICA, 2021) Kaushik, Aditya; Parashar, Amrita; Malhotra, Akash; Jhunjhunwala, Divij; Ahuja, Geetika; Kankipati, Sai Rahul
    Telephonic interviews with weavers and artisans were conducted as part of the Primary Research methodology to learn about their daily routines and engagement with the weaving process. This was done in order to uncover emotional touch points that may be used in marketing. In addition, information about other handicrafts and ideal sites that could be included in the love tour was acquired. The project's nature necessitated considerable secondary research on search engine platforms, tourism reports, and the official website of Jaipur rugs in order to supplement their existing products with our interventions. Research Methodology (Social Media Strategy) Revenue in the Floor Covering segment amounts to US$22,445m in 2020. The market is expected to grow annually by 5.3% (CAGR 2020-2023). In global comparison, most revenue is generated in the United States (US$24,200m in 2020) and India stands second (US$22,445m in 2020) In relation to total population figures, per person revenues of US$16.26 are generated in 2020.
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