Browsing by Author "Kar, Ritesh"

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    Rural Research Projcet: Swades Foundation
    (MICA, 2018) Kar, Ritesh; Rath, Nitesh; Gupta, Tushar; Rengadurai, Roehan
    Although Swades Foundation has had a plethora of donors but all of them have been in the B2B category from Corporates or Government Organizations. They have never explored the crowdfunding medium as an option but knowing very well the potential of it, they desire to go for Crowdfunding for singular case based projects in the future. However, with dozens of crowdfunding platforms in the market offering similar services, the problem statement was to benchmark all the available platforms in the market and come up with suggestions as well as a 360 degree marketing plan to promote a crowdfunding page. Media mix comprises of a mix of Google Display Network, Facebook and Instagram as a paid medium for the crowd funding page running a performance campaign. The audience seizes have been obtained from Campaign planners of Google and Facebook each and we are targeting a conversion rate of 1% in 6 months.