Browsing by Author "Katewa, Tushaar"

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    Rural research project : Swadesh foundation
    (MICA, 2017) Rao, Vedabrata; Chandra, Shiraley; Yadav, Shalaka; Katewa, Tushaar
    The main goal of our project was to develop an actionable communication strategy to effectively develop the digital space. We then divided the same into 4 objectives: ● Review the current penetration/ leverage of the digital media at Swades Foundation and suggest strategies for its effective uptake including addition of any new media. ● To put in place a measure of ROI for the foundation’s efforts on the digital space. ● Create a benchmarking framework to help the foundation rank itself against similar organizations in India - apply the framework to know the ranking as it stands today. ● Suggest cost effective campaign idea(s) that can be implemented digitally to benefit the foundation either to raise funds or to maximize reach or both.