Browsing by Author "Kaul, Madhulika"

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    A comparative on buying behaviour of generation Y and generation Z in India
    (Mudra Institute of Communications, Ahmedabad, 2018) Kaul, Madhulika; Kallol Das
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    Rural Immersion Programme: Swades foundation
    (MICA, 2017) Chitnis, Charmy; Jha, Avanindra; Bhateja, Robin; Mohapatra, Jessica; Kaul, Madhulika
    While Anaemia might is not a fatal disease (Exception in rare cases) it is an ongoing cycle which is existing through generation after generation especially in rural areas. If not taken care of this might lead to serious health conditions. Generally girls are prone to become anaemic because of their lifestyle in rural area. If it doesn’t become severe case of Anaemia it is likely to be ignored. This in future gives rise to maternal anaemia and the chances of her children developing anaemic condition increase. Thus, this ongoing cycle of iron deficiency needs to be ended through awareness and ensuring that people take enough steps to prevent anaemia. To Design scalable, sustainable and implementable communication strategies on prevention of Anemia due to lack of iron in children of the age <16 Years.