Browsing by Author "Kejriwal, Vishakha"

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    Empowering Artisans: Scaling Sustainable Pottery Production, With Dahod Pottery Production Company Limited
    (MICA, 2025) Kumar, Divyanshu; Jamuar, Harsh; Jain, Mehak; Verma, Paras; Soni, Vimarsh; Kejriwal, Vishakha
    The Entrepreneurship Development Institute of India (EDII) is a premier national institution that has taken up the development of rural clusters through its role as a National Resource Organization (NRO) under the National Rural Livelihood Mission (NRLM) EDII has worked on cluster development in several sectors. The Dahod Pottery Cluster aims to improve artisans' livelihoods through infrastructure, technology, market linkages, capacity building, and skill development interventions. The Dahod Pottery Producer Company Limited (DPPCL), with over 150+ registered artisans, has been formed to create an institutional mechanism for scaling up production, providing market access, and improving financial returns for the artisans. The Dahod Pottery Cluster is at a critical juncture, and we recognise that without strategic interventions in technology, market linkages, and skill development, the livelihoods of hundreds of artisans are at risk. To secure the future of this traditional craft, we recommend undertaking a comprehensive approach. Through DPPCL, we create a supportive ecosystem that fosters innovation, skill development, and market access. This collective effort will not only safeguard the future of the Dahod Pottery Cluster but also position black pottery as a sustainable and profitable industry for generations to come, ultimately enhancing the region's economic landscape.
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    To develop a strategy and create a significant presence digitally for Shivalik Group & Mr. Chitrak Shah, MD Shivalik Group
    (MICA, 2024) Naik, Naisha; Tiwari, Pooja; Vyas, Paavan; Kejriwal, Vishakha; Pandya, Saurabh; Joshi, Dhruvesh
    Shivalik Group and Managing Director Mr. Chitrak Shah, face the challenge of establishing a solid digital presence to effectively communicate their brand's story, achievements, and values in the competitive real estate sector. Despite their success and contributions to Ahmedabad's urban development, their limited digital engagement and underutilized online platforms hinder their ability to reach a broader audience and showcase their leadership and innovation in the industry. This gap in digital strategy impacts brand visibility, customer engagement, and the potential for Mr. Shah to be recognized as a thought leader.